Top 5 Personalization Apps in Africa Q2 2023

The second quarter of 2023 witnessed notable performance trends among the top 5 personalization apps in Africa, based on data from Sensor Tower. These apps showed varied patterns in weekly downloads, active users, and revenue.

KTM 1290 Super Duke Wallpapers saw a significant surge in weekly downloads early in the quarter, peaking at approximately 131K in mid-April. This was followed by a gradual decline, stabilizing around 23K by the end of June. Active users mirrored this trend, increasing to about 174K by late April and then tapering to around 129K in the final week of June.

Background Wallpaper experienced a steady increase in weekly downloads, reaching a high of 137K in mid-June before dropping to 17K by the end of the quarter. The app's active users followed a similar pattern, peaking at roughly 156K in mid-June and then decreasing to about 115K in the last week of June.

Launcher for OS 18 Style had a consistent download rate through most of the quarter, with a peak of around 78K in late April. However, downloads plummeted to just 1.5K by the end of June. Active users showed a similar trend, rising to approximately 114K in early June before declining to around 31K by the end of the quarter.

Fake Video Call, Prank Call had fluctuating weekly downloads, peaking at about 64K in late April and then decreasing to around 14K by the end of June. Active users also varied, reaching a high of roughly 60K in late April and dropping to about 19K by the end of June. The app generated modest revenue, peaking at $12 in early May.

Suzuki Hayabusa Wallpapers showed a consistent increase in downloads, with a peak of around 77K in early May. This was followed by a gradual decline, ending at around 37K by late June. Active users peaked at roughly 98K in the final week of June, reflecting a steady increase throughout the quarter.

These insights are based on Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.